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| 9 | Sprint sells mobile ad business Pinsight Media to InMobi (簡訳:Sprint、モバイル広告事業Pinsight MediaをInMobiに販売) | ----------- | |
| FierceWireless: Wireless | 2018-10-18 00:30 | ????0? | |
| The transaction is notable considering Sprint is in the midst of attempting to merge with T-Mobile in a transaction that still needs regulatory approval. And Sprint’s sale of Pinsight comes shortly after a high-profile leak of the kind of location and user data that Pinsight uses for some of its advertising products.The kind of network-level data used by Sprint’s Pinsight has been cited by other wireless providers as central to their strategy. AT&T, for example, has said it plans to use location and behavior data skimmed from its mobile network in its new Xandr advertising company—an operation that in part stems from AT&T’s purchase of Time Warner.Further, the use of that mobile network data reportedly formed a schism between AOL’s Tim Armstrong and Verizon’s management. According to a report in the Wall Street Journal in September, Verizon agreed to share with Armstrong’s Oath business the anonymous information it had on subscribers’ age, gender, phone language and data plan size, but would not share data on the apps customers used and their web browsing activity, unless users explicitly opted in.The network-level location and behavior data on mobile customers that is available through such mobile network analytics continues to generate concerns. For example, a recent hack into the website of a company called LocationSmart reportedly allowed anyone to obtain real-time location information for any mobile device from AT&T, Verizon, T-Mobile and Sprint. As reported by security researcher Brian Krebs and ZDNet, an “elementary bug” on the try-it-before-you-buy-it page on LocationSmart’s website could be exploited so that anyone could essentially obtain real-time location information on everyone who is carrying their phone in their pocket.Indeed, looming over the issue of Sprint`s sale of Pinsight is a prediction by market research firm eMarketer that advertisers will spend more on mobile advertising than traditional TV advertising this year. The firm said that, by 2020, the mobile channel will represent 43% of total media ad spending in the U.S.—a greater percentage than all traditional media combined. -- ???????? | |||
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