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| 30 | Verizon to launch new messaging service in February, Twilio executives say (簡訳:Twilioのエグゼクティブは2月にVerizonが新しいメッセージングサービスを開始すると発表した) | ----------- | |
| FierceWireless: Wireless | 2018-11-09 06:30 | ????0? | |
| “We continue to see things that could impact our gross margins like product, country and customer mix, network service provider fees, FX and more. An example of this is an expected change in Q1 2019 in our SMS messaging business through Verizon in the U.S.,” said Lee Kirkpatrick, Twilio’s CFO, according to a Seeking Alpha transcript of his remarks.The Wireless industry is an ever-changing world where big ideas come along daily. Our subscribers rely on FierceWireless as their must-read source for the latest news, analysis and data on this increasingly competitive marketplace. Sign up today to get wireless news and updates delivered to your inbox and read on the go. “Previously, Verizon has treated all P2P, or person to person and A2P or application to person, messaging the same. Starting in February, Verizon is planning on creating a new service offering, which will add a quarter of the penny fee per message to all businesses with A2P SMS messaging use cases. This type of thing has happened before. It carries at a similar fee of short term messages a while back. Our short term business continues to grow rapidly and we expect the same in SMS as well, given its effectiveness as a channel,” Kirkpatrick said, adding that the company plans to pass that new surcharge on to its customers.It’s unclear what type of messaging service Verizon might be planning, but it could involve RCS services. Although RCS-based messaging promises to add pictures and text messages to operators’ standard SMS services—like WhatsApp and Apple’s iMessage already do—the technology also promises to allow businesses to market to potential customers through rich media. Indeed, it is that advertising function of RCS that has recently generated support for RCS among companies ranging from Samsung to Zipwhip. -- ???????? | |||
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