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| 34 | Marek’s Take: Same battle, different ‘G’ | ----------- | |
| FierceWireless: Wireless | 2019-02-16 08:00 | ????0? | |
| FierceWireless is returning to Barcelona, Spain, during Mobile World Congress 2019 with a two-day Executive 5G Panel Series at the Fira Congress Hotel, conveniently located across the street from the MWC Convention Center. The panel events will take place on Feb. 25-26 and will cover 5G and The Fixed Wireless Access Opportunity, Taking 5G Indoors, and Making 5G Ubiquitous. Attendees will have the opportunity to network and hear from 5G leaders including Verizon, Vodafone, Orange, Sprint, NTT Docomo, Boingo Wireless, Qualcomm, and more over the course of two days.And at a recent Silicon Flatirons conference at the University of Colorado in Boulder, I asked Neville Ray, T-Mobile’s CTO what he thought about the move. Not surprisingly, Ray was adamant that AT&T’s marketing message was a disservice to consumers. “5Ge is confusing and it’s detrimental to the rollout of true 5G,” Ray said.But outrage aside, nearly all the operators are guilty of launching confusing marketing programs at some point in their past that include mislabeled technologies. When Sprint launched WiMAX back in 2008 the operator referred to it as a 4G technology even though the ITU classified WiMAX as a 3G technology. And back in 2010 T-Mobile was guilty of promoting its HSPA+ network as delivering 4G speeds. That move sparked the ire of AT&T because AT&T was also deploying HSPA+ throughout its network but wasn’t calling it 4G – at least not until T-Mobile started that trend. T-Mobile justified its move after the ITU softened its definition of 4G to include HSPA+.Some industry watchers say AT&T is justified in its claims because LTE-Advanced is recognized by the ITU as part of the foundation for 5G. Others say that none of this really matters anyway because 5G is basically just a marketing designation now. “No one has control of the term so anyone can call anything 5G,” said Dan Warren, head of 5G Research at Samsung R&D Institute and the former director of technology at the GSMA. Sue Marek has been reporting on the telecom and tech industries for more than 25 years. Most recently, she was editor in chief at SDxCentral, where she oversaw all of that site’s editorial content. Prior to that she was editor in chief of FierceMarkets` Telecom Group, where she managed a team of editors and was responsible for the content for several of the company’s websites, newsletters and live events. Sue is a frequent speaker at industry events and has moderated panels for the Consumer Electronics Show, the Competitive Carriers’ Show, The Wireless Infrastructure Show, 5G North America, DC 5G, Interop, and more. Follow @SueMarek on Twitter and find her on LinkedIn. -- ???????? | |||
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