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| 4 | Marek’s Take: Boost Mobile’s strange rise from niche MVNO to billion-dollar asset | ---------- | |
| FierceWireless: Wireless | 2019-06-18 01:30 | ????0? | |
| Perhaps the most vocal potential bidder is Peter Adderton, the former founder of Boost Mobile. Adderton has been an outspoken critic on social media of T-Mobile’s acquisition of Sprint and has been calling for prepaid divestitures since the deal was first announced. He has also made it clear that he intends to try to buy Boost Mobile.When Sprint purchased Nextel in 2005 for $35 billion, it also acquired Boost Mobile and maintained that business on the Nextel iDEN network for a few years. But in 2009 Boost launched an unlimited plan and tried to expand its user base beyond that core demographic. That ended up being a problem because the new unlimited plan was so popular with customers it strained Nextel’s network. Shortly after that, Boost announced it was going to start offering CDMA handsets so users could migrate to Sprint’s network, and in 2013 Sprint shut down the iDEN network.How much will potential bidders pay for Boost Mobile? Reuters says that bidders have indicated that the price-tag could be $3 billion or higher. I spoke with Alex Besen, founder of the Besen Group, which is an advisory group that works with MVNOs. He said he’s heard Boost will fetch anywhere from $3 billion to $5 billion but that it will depend upon the quality of the subscriber base.Amp’d launched in 2005 and targeted 18- to 35-year-olds with downloadable content and music. The MVNO’s underlying network was Verizon Wireless. Amp’d spent a lot of money getting content for its offering and even built its own studio in Los Angeles. The MVNO claimed to have more than 100,000 subscribers by the end of 2006 and said its average revenue per user was more than $100 per month.Amp’d Mobile’s demise is just another reminder that the MVNO business is not for the faint of the heart. In fact, I can think of more examples of MVNO failures than I can of MVNO success stories. Perhaps the Boost Mobile potential bidders should take a deeper look at the history of this business before they make their next move. -- ???????? | |||
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