????????[Consumers download 1.7 billion mobile business apps in 2019, spending over $500m (簡訳:消費者は2019年に17億のモバイルビジネスアプリをダウンロードし、5億ドル以上を支出)]???

Consumers download 1.7 billion mobile business apps in 2019, spending over $500m (簡訳:消費者は2019年に17億のモバイルビジネスアプリをダウンロードし、5億ドル以上を支出)

9	Consumers download 1.7 billion mobile business apps in 2019, spending over $500m (簡訳:消費者は2019年に17億のモバイルビジネスアプリをダウンロードし、5億ドル以上を支出)		-----------
	ComputerWeekly.com	2020-01-16 21:50	????0?
In all, consumers averaged three hours and 40 minutes a day on their mobile devices in 2019, up 35% since 2017, and downloaded 204 billion apps. Gen Z mobile users were found to be an increasingly strategic segment to businesses. Mobile is now Gen Z’s native language. This demographic is highly engaged with apps and they have 60% more sessions per user in the most popular apps when compared with older generations.In-app subscriptions fuelled 96% of consumer spend in top non-gaming apps in the US, disrupting industries such as dating, health and fitness, music, sports, video streaming, education, business and productivity. Global shopping app downloads grew by 60% from 2017 to 2019, and 20% year-on-year, while hours spent in-app during the holidays nearly doubled, with 40% annual growth.The study also showed that financial technology (fintech) had a breakout year globally in 2019, with Postbank BestSign, Pay Pay, NH Smart Banking, China Individual Income Tax, Monzo, Google Pay and Cash App forming the leading finance apps by year-on-year growth in annual downloads in Germany, Japan, South Korea, China, the UK, France and the US, respectively. Globally, consumers accessed finance apps 100% more in 2019 than in 2017.Speaking to ComputerWeekly about the findings, Lexi Sydow, senior market insights manager at App Annie, said the case for business-to-business firms to go fully mobile-centric has never been stronger. However, mobile adoption in the B2B space was slower than the market overall, attributed in part to use hinging on corporate contracts with longer buying cycles.“B2B companies have the potential to produce apps that are as popular as their consumer cousins, but success will be very much dependent on having a UI [user interface] that is engaging and a robust mobile-first strategy that demonstrates the value mobile adds to a B2B tool. Mobile is a vital channel for interacting with consumers, and companies that succeed in mobile are reaping financial rewards.” -- ????????
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