11 | Ericsson launches eSIM (簡訳:エリクソンがeSIMを開始) | ----------- | |
ComputerWeekly.com | 2020-01-17 02:20 | ????0? | |
The launch is also said to be based on data that reveals consumers are ready to take the next step and pay for eSIM services. Ericsson said the creation of the eSIM began from the consumer perspective and that its research – carried out in five countries and representing about 200 million smartphone users – supports the creation of six eSIM-based use cases.These are: connected devices, adding other devices to an existing bundle in a few clicks; try and buy new offerings for three to four days before purchase; travel specials, where users tap a local data tariff for surfing but are billed by home operators; connectivity insurance, where the user has no network coverage and needs to make an important call or send a message, and so any mobile network can be used; marketing campaigns, where business and marketplace models are used by other companies for special launches; and flexible business and marketplace models used by event organisers.“Most communication service providers see eSIM-enabled smartphones as more of a threat than an opportunity,” said Lynnette Luna, principal analyst at communications-focused research firm GlobalData. “But eSIMs may very well be what CSPs need to break the falling ARPU [average revenue per customer] curve, if they implement and market the capability correctly. The eSIM can enable new use cases that can actually strengthen the customer experience.”Monica Zethzon, head of solution area communication services at Ericsson, said: “When we developed our eSIM manager, we focused on ease of use for the end-customer. If a service provider has both the secure entitlement server and eSIM manager from Ericsson, we can enable a 100% automated provisioning of eSIMs. This offers a highly efficient way to provide flexibility and good customer experience for consumers.” -- ???????? | |||
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