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| 12 | T-Mobile weighs which stores stay closed post-merger (簡訳:T-Mobileは、合併後に閉鎖される店舗の重量を比較します) | ---------- | |
| FierceWireless: Wireless | 2020-05-17 03:00 | ????0? | |
| All eyes are on the 3.5 GHz band as the CBRS ecosystem continues to accelerate. The band offers both licensed and unlicensed options via a spectrum-sharing architecture, and is paving the way for new and unique business models for both CSP’s and new market entrants. Not surprisingly, questions remain - join us for our newest Digital Summit 5/18-5/21 to dive deep into these issues and more.Before the pandemic, Wave7 was reporting that things were actually looking better for prepaid this year compared with last year. Then COVID-19 and stay-at-home orders hit. First-quarter results included the last two weeks of March, when the pandemic shut down a lot of businesses. Those two weeks, or one-sixth of the quarter, really tanked the results for prepaid, noted Jeff Moore, principal at Wave7.The big question is which Sprint stores survive to become rebranded to T-Mobile stores. T-Mobile’s merger with Sprint closed on April 1, and on the network side of the house, it’s already made strides in putting Sprint’s 2.5 GHz spectrum to work. On the retail end of things, the long lead-up to the transaction’s closure also provided them time to get some processes in order, but it’s not clear how much could be done until T-Mobile got their hands on Sprint’s books.“A little bit of a head scratcher,” he said, because it costs more to rebrand a store. However, this particular Sprint store sits at a high-traffic intersection in the city and the T-Mobile store was in a less visible location. That’s a sample size of one, “but it’s enough to let me know that we need to be watching out for these things.” There was no indication before the pandemic that this particular T-Mobile store would close permanently.T-Mobile EVP of Consumer Markets Jon Freier said during the company’s earnings call that T-Mobile on March 16 made the decision to temporarily close the majority, or about 80%, of its company-owned stores in response to the pandemic. The company was able to convert a lot of its employees who typically work in stores to a virtual retail environment before stores started re-opening again. -- ???????? | |||
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