26 | Verizon’s invisible prepaid brand becomes more Visible | ----------- | |
FierceWireless: Wireless | 2020-05-29 08:30 | ????0? | |
Join this webinar to learn how NR-U can help service providers deliver the 5G experience end-users have come to expect, 5G private networks can be deployed without spectrum licenses to address unmet needs and how NR-U brings the power of high-performance 5G to a wider range of industrial Internet of things (IIoT) deploymentsSince quietly launching in 2018, over the last couple of years Visible’s largely been focused on organic channels, with investments geared toward building a pipeline on digital with things like paid social, web and video marketing, according to Visible Chief Marketing Officer Minjae Ormes, who spoke to FierceWireless about the new advertising push.Visible offers just one straight-forward $40 per month unlimited plan, and $25 for the first month for new customers. On Verizon’s 4G LTE network users are expected to get average download speeds of 5-12 Mbps, though the company said many experience faster than that. Upload speeds are usually 2-5 Mbps. It’s launched offers like Party Pay, which is similar to discounted family plans in postpaid but individuals are billed separately and only responsible for their portion of the plan. Earlier, Visible took steps to become more competitive like expanding support to include Android devices, and introducing device financing for certain handsets.“It kind of brings the best of both worlds where we can offer Verizon’s network and offer quality, but also at a price that’s affordable with experience we built on digital business,” she said. That digital experience is part of why now is a good time to try and reach more consumers that might be attracted to what Visible offers.Of the Visible campaign itself, first and foremost the company was looking at how to share its message in a way that would resonate and be relevant to consumers, according to Ormes, who came to Visible after spending almost seven years at YouTube, including roles as Global Head of Partner Marketing and Global Head of Media. -- ???????? | |||
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