6 | Covid collapses secondary smartphone sales but trade-in values increase (簡訳:Covidがスマートフォンの二次販売を縮小するが、下取り値は増加する) | --- | |
ComputerWeekly.com | 2020-08-05 18:20 | ????0? | |
Yet while US operators, OEMs and retailers have facilitated fewer trade-ins owing to store closures and shutdowns, the study did show that their values have stayed strong. Indeed, it revealed that the average price of a smartphone at trade-in has increased by 9% from $102.25 in Q1, to $111.47 in Q2. Furthermore, the highest trade-in value for a device recorded during the second quarter was $580.58, while the highest trade-in value recorded in Q1 was $560.97.“In Q1, as the virus spread across the world, the secondary device market maintained its high demand. But our data now reveals the significant impact the pandemic has had on the smartphone market,” said Biju Nair, president and CEO of HYLA. “Due to sustained demand for pre-owned devices, their value is rising. Operators, OEMs and retailers need these devices to service their insurance programmes and emerging markets need more affordable, high-quality devices.”The most-traded device in Q1 2020 was the Apple iPhone 7, followed by the iPhone 8 Plus, iPhone 8, iPhone 7 and the iPhone X, which made its first appearance in the top five traded devices. The top five traded devices accounted for half of all traded devices during the quarter. This was the first quarter that variations of the iPhone 6 had not featured in the top five traded devices since Q1 2016.The Samsung S7 was the most traded Samsung device in Q2 and has been the top traded Samsung device since Q1 2018. The iPhone 7 was the top traded iPhone for the sixth consecutive quarter. Three months earlier, the top traded device in Q1 2020 was the iPhone 7, followed by the iPhone 7 Plus, iPhone 8 Plus, iPhone 6S and iPhone 8. The top five traded devices accounted for nearly 60% of smartphones traded.With such strong trade-in activity taking place while retail stores were mostly closed, it was clear to Biju that consumers were not hampered by conducting their trades online, and he advised going forward that operators, retailers and OEMs should harness this momentum and continue to build out their omni-channel trade-in platforms, giving consumers the ability to begin their trade-in transaction on one channel and finish it on any channel they choose. -- ???????? | |||
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