5 | AT&T follows Verizon into the mix with customized unlimited plans (簡訳:AT&TはVerizonに続き、カスタマイズされた無制限プランを組み合わせています) | ----------- | |
FierceWireless: Wireless | 2020-09-29 02:30 | ????0? | |
It applies to AT&T’s Start, Extra, and Elite Unlimited plans. For four lines, AT&T’s premium tier Elite plan starts at $50 per month per line and includes 30 GB of hotspot data and a hefty 100 GB of premium data, plus HBO Max. That compares to its entry level Starter at 4-lines for $35 per month per line for unlimited talk, text and data. All of the plans include access to AT&T’s low-band nationwide 5G with a compatible device. The carrier is pitching both customization features and as a potential money saver. For example, AT&T said a family could have one member on the premium tier, one person on Extra, and two children on the Starter plan for $160 per month – a savings of about $40 per month compared to if everyone was on the highest Elite plan. “That allows us to monetize things like 5G ultra-wideband, but it also allows us to transfer value to customers in a way where the cost to us is less than the value ascribed to the benefit,” Dunne said, according to a transcript. “So while I won’t go into the detail of any of my commercial arrangements, you can be sure I’m not paying retail for my Disney+.”T-Mobile early introduced unlimited plans anew in 2016, initially with a low-cost offer that Sprint battled against. Verizon and AT&T followed not long after. After successfully completing its merger with Sprint this past April, T-Mobile over the summer refreshed its current unlimited options with an offer that some analysts categorized as competitive but nothing new.“[Comcast’s] Xfinity Mobile and [Charter’s] Spectrum Mobile have a different approach to mixing and matching, as they allow customers to put unlimited plans and ‘by the gig’ plans on the same bill,” Moore said via email, while AT&T and Verizon only mix and match within their respective unlimited options. -- ???????? | |||
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