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| 939 | AT&T aims to change the game in wireless upgrades (簡訳:AT＆Tは、ワイヤレスアップグレードでゲームを変えることを目指しています) | ----------- | |
| FierceWireless: Wireless | 2020-10-20 01:30 | ????0? | |
| “It’s a game changer – we really want to reward our loyal customers as well as welcome new ones by offering the same great deals – and on the fastest 5G nationwide network,” she said. AT&T recently flagged the latest results from Ookla Speedtest showing AT&T had the fastest nationwide network in the third quarter of 2020.It’s right there, front and center, on the operator’s home page: Best deals for everyone. But for the last several years, the best deals from the postpaid carriers have been about new lines and switchers – not for their existing customers, and that’s probably the most surprising change that AT&T is implementing, according to Jeff Moore, principal at Wave7 Research. “That really breaks the rules for what we’re seeing in wireless,” he said.One of them is “Unlimited Your Way,” which allows a customer to pick the perfect unlimited plan for each member of the family, starting at $35 a month per line for four lines. The second is offering the aforementioned best deals for everyone, both new and existing customers. The third is AT&T’s nationwide 5G coverage, which dates back to August.According to AT&T’s Van Buskirk, the company has been executing a “rolling thunder” approach to put its customers first. Late last year, it introduced a simple price point for its Unlimited plans, starting at $35 per line. Moving into 2020, it launched Elite for the price of Extra for its Signature customers. It also included HBO Max for free on its best Unlimited plan, and then launched 25% off Unlimited offers for nurses, physicians and teachers.In addition, “we simplified our billing process to make it easier for customers to understand their bills. We followed that up with the launch of Unlimited Your Way – where customers can pick and choose which Unlimited plan works best for each line on their account. When we reached nationwide 5G, we added 5G to all of our Unlimited plans – at no additional cost. We also added enhanced security to our Elite and Extra plans – also at no extra charge,” she said. “All that leading up to our new and existing customer offer. So this is really a culture shift in the way we approach our business.” -- ???????? | |||
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