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| 10 | Boost targets low data users with $10 plan (簡訳:Boostは10ドルのプランで低データユーザーをターゲットにしています) | ----------- | |
| FierceWireless: Wireless | 2020-10-22 01:30 | ????0? | |
| It’s definitely a departure from Boost’s traditional base. Boost, which was founded in the U.S. about 19 years ago, was under Sprint’s ownership until the merger with T-Mobile. Boost is now under the ownership of Dish Network, which is operating the prepaid brand using T-Mobile’s network in an MVNO arrangement while Dish builds out a fourth nationwide facilities-based network.When Boost first came on the scene, it was more oriented to youth and an urban demographic, but under Sprint, it didn’t go after certain demographics that would conflict with Sprint’s customer base. Now Boost is free to go after a broader market and will try to disrupt the market by playing a different game and going after other segments, according to Stephen Stokols, who heads Boost Mobile. Stokols founded FreedomPop, which was sold last year to Red Pocket, and joined Boost about a month ago.The new offer is only the tip of the iceberg, Stokols said. Boost will be disruptive in offering more personalized price plans based on usage patterns, offering value-added services beyond voice, text and data – services that have not yet been publicly announced – and doubling down on digital distribution by using the online channel. -- ???????? | |||
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