93 | RCS forecast to deliver $52.2bn for mobile operators by 2028 (簡訳:RCSは、2028年までに携帯電話事業者に522億ドルを提供すると予測しています) | ----------- | |
ComputerWeekly.com | 2020-11-20 19:20 | ????0? | |
It forecast that there will be 700 million RCS users by the end of 2020, a number that it says will grow to nearly five billion in the next eight years, reaching 61% of total smartphone users. This, said the analyst, is twice the size of the addressable audience that Google and Facebook can reach today and would make RCS the single biggest medium in the world.If this growth is realised, it would see that by 2022 RCS will generate $1.5bn from the natural evolution of brand spend from SMS to RCS. This is said to be on a continued growth trajectory, and by 2024, RCS revenue is projected to increase to $11bn as brands also adopt the channel for P2A customer care, starting to supplement, and eventually replace, call centre voice solutions with RCS chat bots. Overall, RCS revenue for mobile operators is forecast to reach $52.5bn by 2028.“This is being reflected by the poor levels of brand engagement and ROI their platforms offer brands. The digital advertising world is desperate for a compelling alternative to the Facebook and Google duopoly. RCS is it: it is the alternative for brands that are no longer willing to spend millions on digital advertising and see poor returns.Mobilesquared chief insight analyst added Nick Lane said: “RCS is a really exciting opportunity for consumers, brands, agencies and mobile operators. Brands can no longer waste vast swathes of their digital budget on ineffective channels, and mobile operators need to deliver a rich messaging experience to their subscribers and remain central in the messaging landscape – otherwise they face the risk of losing this massive opportunity to the likes of WhatsApp and other challenger messaging apps.”The coronavirus is changing everything about how people work, and will do so permanently. It added that even though the working world was experiencing unprecedented uncertainty, there were two things that should be borne in mind: the virus will pass, and at the other side of the pandemic, the world of work will look very different. -- ???????? | |||
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