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| 640 | Verizon`s retail strategy touches some nerves (簡訳:ベライゾンの小売戦略はいくつかの神経に触れます) | ----------- | |
| FierceWireless: Wireless | 2021-02-12 03:30 | ????0? | |
| According to a Verizon spokesman, it’s part of the Touchless Retail initiative that Verizon launched last year in response to Covid. The 1:1 ratio probably will be lifted when things get back to normal, but there are other practices, like contactless payments, that are likely to continue, according to Steve Van Dinter of Verizon`s Consumer communications group. Verizon still isn’t saying how many employees are affected by changes in its retail store strategy. Last month, the company informed some retail employees that they could apply for other roles within Verizon or accept a severance package and “transitional services” if they chose to leave the company. Van Dinter said on Wednesday that he can’t say how many people are affected because they still have time to explore other opportunities.“T-Mobile and AT&T have quite successfully shifted their business, and they are all equally affected by Covid,” he said. They all moved to online and digital channels. But based on the gross adds, “from that perspective, it’s Verizon that is struggling here to adapt to that new environment and the others have not missed a beat… If this is Verizon 2.0, I want to have Verizon 1.0 back.”It’s worth noting that corporate stores are separate from authorized retailers and independent dealers. According to Wave7, Verizon corporate stores only represent about 20% of the stores that sell Verizon. It’s also often difficult for the average consumer to ascertain whether a store is corporate owned or an authorized retailer, and that’s by design; the idea is to remain consistent across the brand.While a lot of focus is on shifting shoppers to digital channels, the physical retail is not going away, according to Van Dinter. “We very much see our physical stores being a part of how our customers interact with us into the future,” he said. Last year, Verizon invested significantly in its retail footprint, with about 100 of its corporate stores undergoing a complete refresh, a relocation or opening new doors. It’s an option it needs for customers who prefer to interact in a retail setting, he said. Just remember to call ahead and make an appointment. -- ???????? | |||
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