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| 12434 | Record high returned to US smartphone consumers through trade-in (簡訳:下取りを通じて米国のスマートフォン消費者に過去最高の利益を還元) | ------- | |
| ComputerWeekly.com | 2024-02-16 18:50 | ????0? | |
| Key findings from the report were that a total value of $4.3bn was returned to consumers through mobile device trade-in programmes for the year – a 13% increase over 2022, marking an industry high. The average age of devices at trade-in was 3.46 years and the number of trades conducted online in 2023 increased by 10% on 2022.As much as $1.6bn was returned to consumers via trade-in programmes in the final quarter of the year – a fourth-quarter record and a 25% increase in value compared with the same quarter a year earlier. For the third quarter of 2023, $999m was returned to US consumers through mobile trade-in programmes.“2023 was a record-breaking year for device trade-ins, highlighting the growing appetite for these programmes for increasingly cost- and eco-conscious consumers. With holiday sales throughout Q4 and major retail events such as Black Friday driving demand for new devices, we saw a jump in engagement with trade-in programmes during this period,” said Biju Nair, president of global connected living and international at Assurant, commenting on the research.“Looking ahead, we expect to see the demand for trade-in and upgrade options continuing to grow, but this can only be made possible through the support of carriers, OEMs, retailers and MSOs that offer attractive trade-in promotions and upgrade programmes. Cross-sector collaboration is crucial to expand the secondary device market and make current smartphones more accessible and sustainable.”Smartphone recycling – UK buyers say let’s go round again: The cost-of-living crisis in the UK shows no sign of abating, and nor does the need for consumers of all products and services to act more sustainably. There are few markets where both dynamics apply as strongly as they do with smartphones. -- ???????? | |||
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