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| 12 | £10 to visit: Queer Britain museum leans harder on ‘pay what you can’ model | ----------- | |
| ianVisits | 2026-04-01 23:10 | ????0? | |
| Admittedly, I now realise that the booking page has been showing a recommended £10 donation for at least a year, but it hasn’t been that obvious on the museum’s website. Their newsletter now explicitly says “Tickets £10 / Pay What You Can” if you want to visit the museum, and the website is pushing people to book tickets online, with the £10 option much more obvious.They recently ran a fundraiser and refreshed their displays, but in my experience visiting museums, exhibitions focusing on social and political affairs will always struggle to attract visitors. While obviously important historically and morally, they tend to attract a niche audience and rarely mainstream visitors. Which is a pity, as I think learning about political and social campaigns that I might not have really engaged with is fascinating, but visitor numbers will tell the truth that not many people agree.The reality is that while they obviously need to encourage people to pay more, more visibly pushing for the £10 donation is more likely to deter the people who might have dropped a fiver into the tin when popping by. Asking for a tenner turns a “passing by so I might as well pop in” visit into a special visit to the exhibition, and it better be worth the tenner they’re asking. -- ???????? | |||
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